Beyond the Spotlight: Helping Outfit a Global Brand

When Crypto.com Arena—the iconic home of the Lakers, Kings, Clippers, Sparks, and countless A-list events—rebranded overnight, the spotlight wasn’t just on the new name. Behind the scenes, a much larger transformation had to happen fast: outfitting thousands of staff across dozens of roles, for hundreds of events. It’s a public, high-stakes project that demands flawless execution.

This rebranding wasn’t just about swapping in a new logo on some shirts. Work Hard Dress Right (a Feury Image Group company) recognized it was about building a flexible, scalable system to keep a high-profile operation running smoothly.

A Solution as Dynamic as the Arena Itself

From security to hospitality to event crews, each Crypto.com Arena team member plays a role in delivering a world-class experience. But managing uniforms for such a large, fast-moving staff—where events change daily and turnover is frequent—was a logistical headache.

Work Hard Dress Right (WHDR) supplied a smarter solution: a custom, web-based uniform management platform, developed by Feury Image Group, that streamlined every step. What made it all work wasn’t just the clothing—it was the system behind it.

No off-the-shelf uniform program was going to handle the complexity needed. This venue wasn’t just busy—it was a revolving door of world-class events, each with its own demands. The solution needed to be as flexible as it was fast.

From Confusion to Clarity

By creating a smart, web-based portal tailored to every type of user, a front-line staff member sees only what’s relevant to them—no more confusion over what to order or when. Supervisors get a different view, with broader permissions. Administrators see the whole picture, with tools to approve, track, and manage with ease. Role-based access made the experience intuitive and efficient for everyone involved.

For event specificity, where different nights call for different uniforms (what’s proper for an NBA playoff game isn’t what’s needed for the mega-concert or special event. So, the system allowed team members to select apparel based on the exact event and job function. The in-house team at WHDR handled the embroidery and decoration of the uniform items.

Behind the scenes, management was equipped with real-time reporting. At any moment, they could see how much was being spent per event, track usage by department, and make smart, data-informed decisions. It was more than a uniform system—it became a planning tool.

Final Score

The results didn’t take long to show. Staff were outfitted faster and more accurately, which meant fewer hiccups and smoother transitions between events. Uniform ordering went from a scramble to a streamlined process. The budget, once a black box, became a well-lit dashboard with actionable insights. And perhaps most importantly, the system proved adaptable—handling sudden staff changes, new event formats, and last-minute needs with ease.

In short, the arena stayed ready—because its people were ready.

What This Means for You

Work Hard Dress Right doesn’t just sell uniforms—it solves uniform problems. Whether you manage a stadium, a hospital, or an operations team, your organization deserves a solution that saves time, reduces waste, and puts your people in the right gear every time.

If your current uniform program can’t keep up with your pace, WHDR will build one that will.