Nationwide Rollout of Branded Workwear for 3,000+ Auto Parts Professionals

Keeping your team looking sharp across the country is no easy task, especially when that team includes more than 3,000 people in hundreds of different locations. That was the challenge we solved for Parts Authority.

With more than 200 locations coast-to-coast and a team of over 3,000 drivers, warehouse staff, and customer-facing employees, the chain of automotive parts stores needed more than just shirts and jackets. They needed a uniform partner—one that could scale with them, understand their brand, and handle the logistics from design to doorstep.

The Challenge: A Consistent Brand from the Warehouse to the Road

Parts Authority came to us with a clear goal: they wanted every employee—from the front counter to the delivery route—to feel like part of the same team. That meant consistent branding, dependable quality, and a process that worked just as well in New York as it did in Nevada.

But with so many employees in different roles and regions, outfitting everyone was no small feat.

Step One: Design That Drives Recognition

We started with the essentials: branded polos, outerwear, and work shirts that reflected their identity. Durable, comfortable, and professional—every piece was designed to be lived in, day after day.

Our team collaborated closely with Parts Authority to fine-tune every detail, from logo placement to fabric selection, ensuring the look remained sharp across the board.

Step Two: Making It Easy with Our Managed Uniform Program

Once the pieces were finalized, we rolled them into our Managed Uniform Program—the system that makes big rollouts feel small and seamless.

We built a custom ordering portal tailored to Parts Authority’s needs. It provided location managers an easy way to place, track, and reorder automotive uniforms. We eliminated guesswork, paperwork, and stress.

Step Three: Coast-to-Coast Delivery, Right on Time

Across the country, we made sure every employee received their uniforms quickly and accurately. We managed the sizing, embroidery, and fulfillment, all under one roof. As a result, the Parts Authority team could focus on what they do best—keeping America’s vehicles running.

The Results? A Brand That Travels Well

Today, over 3,000 Parts Authority employees proudly wear their automotive uniforms. The look is consistent, the process is streamlined, and the brand is stronger for it.

At Work Hard Dress Right, we don’t just print logos on polos. We help companies look professional, feel united, and stay ready for the road ahead. We can achieve that for them, no matter how many team members they have or where they’re located.